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Shinedown is also looking at a full year of touring, with dates currently announced through early August in North America and Europe - where the quartet will play festivals and open two shows for Iron Maiden. The group is planning what Smith calls “probably the most ambitious marketing campaign we’ve ever put together for a record,” and Bass adds that there’s some discussion about bringing the Cyren character to life in some manner. Shinedown will be filming a music video for “Planet Zero” later this week in Los Angeles with director Charles De Meyer, who’s also on board to helm a video for another track. I’m really proud of it, but in a very real way this record was made with a lot of blood, sweat and tears.” There’s a lot of my anger about this record in the record. But in the end I think that’s what gives it its edge. I had a lot of disdain for it the whole time I was making it. “There was a lot of self-doubt, a lot of wondering if I should mix it or not, that type of thing. “This one tried to kill me a couple of times,” Bass acknowledges. Getting to that point was not easy, however - especially for Bass, who Smith says “did not sleep for a year” during the process. Instead of taking a guitar track and stick it, like, 12 times to make it bigger, it was more like finding a great sound and turning the amp up as loud as it can go. “This time around we pushed everything to the front for the listeners, not layering so many things or having a lot of effects or cues or things of that nature. “We’re known for making these big, cinematic records,” Smith notes. If I achieve it, who knows, but I’m always looking for something different.” Smith elaborates that Bass “didn’t want to do what he calls ‘band in a can,'” which led to some different sonic approaches on Planet Zero, whether it was a “dry” presentation of the vocals or a distinct lack of reverb throughout the album. I like to have an endpoint I’m trying to meet. “I always want to hear something different, sonically. “I do like to get uncomfortable,” explains Bass, who also engineered and mixed the album. Attention Attention, meanwhile, was accompanied by a companion film, directed by Bill Yukich, visualizing the album’s exploration of mental health issues.
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1s on Billboard‘s Mainstream Rock Songs chart with 16 chart-topping singles, the most of any act in the chart’s 40-year history. Its past four releases have debuted in the top 10 of the Billboard 200, and Shinedown has the most No. Planet Zero‘s six predecessors have sold more than 10 million copies worldwide and all gone gold or better - double platinum in the case of 2008’s The Sound of Madness. It employs interludes from a dystopian, A.I.-like character named Cyren as a narrator to guide listeners through the set and knit the themes together as the group roars through tracks such as “No Sleep Tonight,” “The Saints of Violence and Innuendo,” “America Burning” and “A Symptom of Being Human.”
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Shinedown - which also includes guitarist Zach Myers and drummer Barry Kerch - recorded Planet Zero throughout the pandemic, mostly in Bass’ newly built Big Animal Studio in his home base of South Carolina.
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Bass produced the 13-song set, as he did with its predecessor, 2018’s Attention Attention, helming a high-concept treatise on societal affairs during the past 22 months, including the travails of living through a pandemic, the pitfalls of social media, mental health issues, political divisiveness, partisan media and cancel culture. The stomping heavy rock track gave context and focus for an entire album, also called Planet Zero, that’s coming out April 22 on Atlantic Records ( pre-order here). 26), Shinedown releases that song and accompanying lyric video, with a West Coast tour kicking off tonight in San Francisco. We kinda looked at each other and were like, ‘Let’s write a song about what’s going on on planet zero.'” “It seemed like there was zero intelligence, zero tolerance for anybody’s opinion, zero accountability for anything. “That was my nickname for it,” Bass, joined by frontman Brent Smith, tells Billboard via Zoom. Early during the pandemic, Shinedown‘s Eric Bass began referring to the United States as “planet zero.”